An Interview with Mary Furlong
Mary Furlong, Ed.D., is a leading authority on the baby boom generation as it moves toward and beyond middle age. Her company, Mary Furlong and Associates (MFA), has guided the offline and online 45-plus market strategies of leading corporations and nonprofit organizations for more than 20
years. MFA co-produces the annual What’s Next
business conferences with the American Society on Aging (ASA), and the annual Boomer Business Plan Competition
and Silicon Valley Boomer Venture Summit
with Santa Clara University’s Leavey School of Business
, where Furlong is a professor of Entrepreneurship. She is also the founder of the nonprofit organization SeniorNet
(1986), which helped more than 500,000 adults age 50 and older acquire new technology. In 1996, she launched the critically acclaimed ThirdAge Media
. Mary is the author of Turning Silver into Gold: How to Profit in the New Boomer Marketplace
. Mary is often called upon to predict trends for older Americans. I interviewed her by phone in her California office.
Q: You’ve worked with boomers and older Americans for 30 years. Have you yourself ever been a caregiver?
A: My parents were married 50 years. They danced in the kitchen every day. Then, out of the blue, I lost my dad to a heart attack. On the very same day my mother also had a heart (more…)